Sterling Healthcare & Life Sciences
At Sterling, I directed the brand and product marketing for the healthcare and life sciences vertical.
At left and below is the fact sheet for Sterling's Primary Source Verification solution, showing the workflow involved.
Click on the thumbnail to download.
Below that, on the left is marketing collateral for Sterling's Drug Screening solution. Click the image to view the piece.
On the right, is a monthly enewsletter, Sterling Navigator, that I launched, wrote and curated each month.
Michael Arbini
Strategic and tactical.
As a seasoned marketing executive, my vision, talents and expertise empower organizations to build brand awareness, drive demand and maximize market share. Deep experience in technology and highly regulated industries, including life sciences and healthcare, with a “let’s get things done” mentality.
From early-stage startups to highly matrixed global organizations, I strategize with key decision makers, map out comprehensive go-to-market plans, define KPIs to measure success, then roll up my sleeves and execute data-driven, omni-channel campaigns that consistently hit revenue targets, convert prospects into clients and turn customers into evangelists.
• Go-to-market strategies: Development and execution
• Account-based and growth marketing
• Product marketing: Customer-centric, solution-based sales enablement
• Enterprise sales and customer success team collaboration and support
• Inspiring, managing and mentoring distributed global teams
• Demand generation
• Revenue generation
• Audience engagement
• Content creation
Areas of Expertise