Sterling Healthcare & Life Sciences
At Sterling, I directed the brand and product marketing for the healthcare and life sciences vertical.
At left and below is the fact sheet for Sterling's Primary Source Verification solution, showing the workflow involved.
Click on the thumbnail to download.
Below that, on the left is marketing collateral for Sterling's Drug Screening solution. Click the image to view the piece.
On the right, is a monthly enewsletter, Sterling Navigator, that I launched, wrote and curated each month.

Michael Arbini
Strategic and tactical.
As a seasoned hands-on B2B marketing leader, my vision, talents, drive and experience consistenly deliver maximum brand awareness, demand, and market share. Deep expertise in technology and highly regulated industries, including life sciences and healthcare. Regularly recognized as a top performer and problem solver with a “let’s get things done” mentality.
From early-stage startups and scaleups to highly matrixed global organizations, my background includes strategizing with key decision-makers, building demand engines,driving pipeline growth, shortening sales cycles, and retaining key customers.
Extensive corporate and agency experience crafting B2B strategies and programs that consistently hit revenue targets, turn prospects into clients, and customers into evangelists.
• B2B Marketing Strategy & Execution
• Demand Generation and Pipeline Acceleration
• Customer Acquisition and Retention
• Account-Based Marketing (ABM)
• Messaging, Positioning, and Thought Leadership
• Team Leadership and Cross-Functional Collaboration
Areas of Expertise