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Michael Arbini
Strategic and tactical.

As a seasoned hands-on B2B marketing leader, my vision, talents, drive and experience consistenly   deliver maximum brand awareness, demand, and market share. Deep expertise in technology and highly regulated industries, including life sciences and healthcare. Regularly recognized as a top performer and problem solver with a “let’s get things done” mentality.
 
From early-stage startups and scaleups to highly matrixed global organizations, my background includes strategizing with key decision-makers, building demand engines,driving pipeline growth, shortening sales cycles, and retaining key customers.

 

Extensive corporate and agency experience crafting B2B strategies and programs that consistently hit revenue targets, turn prospects into clients, and customers into evangelists.

• B2B Marketing Strategy & Execution    

• Demand Generation and Pipeline Acceleration

• Customer Acquisition and Retention

• Account-Based Marketing (ABM)

• Messaging, Positioning, and Thought Leadership

• Team Leadership and Cross-Functional Collaboration

Areas of Expertise

Creative and analytical.
Agile and tenacious.

© 2025 Michael Arbini / rB&e Marketing LLC                                                                                         PORTFOLIO   •   CONTACT

 

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